- Lead generation (dm & e-dm campaigns, demo days, trade shows, sample blast) and funnel migration (customized demos, open houses) activities management
- Development and management of marketing tools and communication plans for HP and channel (dm/e-dm campaigns, open houses, demo days, trade shows, documentation, case studies, advertorials...dedicated to resellers)
- Press relations :day to day journalists relationship, HP management interviews, press conferences, press agency management
Hewlett Packard
- Marketing & Communication Manager
COURTABOEUF2003 - 2006- Press relations :day to day journalists relationship, HP management interviews, press conferences, press agency management
- Management of advertising campaigns and promotions
- Conception and development of the Photo Influencer Program ("influencers' network"), sponsoring of the Arles Photo Festival and various partnerships (with Vu, Magnum, Dupon, Leica, Arles Photo festival, Image Magazine, Hahnemuehle...)
Nexans
- Marketing & Communication Manager
Casablanca2000 - 2003- Definition and management of marketing and communication tools and plans
- Management of events, advertising and press relations
Agfa Gevaert
- Marketing & Communication Manager
Rueil-Malmaison 1995 - 2000- Press relations and in-house communication management for the 5 business units
- Conception and development of national promotions for consumer and professional product ranges for photo business unit
- Management of photo advertising campaigns and photo contests
- Management of photo press relations : press trips, press conferences, management interviews, day to day journalists relationship
- Management of the Agfa Image Center network (shops for photo film development on minilab and Agfa photo products sales)
Formations
Institut Français De Presse - Assas Paris II IFP (Paris)
Paris1990 - 1993DESS information communication Journalisme