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Anne BURGUES

LAUSANNE

En résumé

A passionate marketer with +9 years of experience in multinational companies and a distinctive blend of strategy - brand - project management expertise. Proven problem solving skills. Detail-oriented and able to handle multiple assignments under high pressure. Excellent team player. Looking to leverage my sound integrated marketing background in a meaningful and high-spirited environment.

Mes compétences :
Marketing
Management
International
Communication
Chef de produit

Entreprises

  • Nestlé Purina Petcare - Senior Brand Manager

    2006 - maintenant Since Sept 2013: Senior Brand Manager, Beneful - NPP Europe
    2012 - 2013: Team leader during marketing manager’s maternity leave - NPP Switzerland
    2010 - 2012: Senior Brand Manager, Felix/Friskies - NPP Switzerland
    2006 - 2010: Brand Manager, Gourmet - NPP Europe

    • Monitor, analyse & evaluate market trends & consumer behaviour to identify market opportunities
    • Define & lead long-term brand strategy
    • Develop & support new product introductions
    • Develop & adapt integrated marketing campaigns (ATL / BTL / Digital / PR)
    • Daily work with cross functional teams & European countries
    • Manage Brand Manager(s) on assigned brands
    • Experience with both cat & dog brands in different segments (dry, wet & snacks) across channels (specialist & grocery) & media (off- & on-line)

  • Caterpillar EAME Marketing (Suisse) - Marketing Consultant Trainee, Specialty Markets

    2005 - 2006 • Develop & implement marketing plan to increase brand awareness & penetration
    • Support in developing & implementing marketing plans for 2 new product introductions
    • Develop & implement international advertising media plan
    • Daily work with EAME dealerships to monitor progress of joint marketing activities

  • 1 2 Travel (Irlande) - Sales Assistant Trainee

    2004 - 2004

  • Crédit Agricole Indosuez Private Bank (Luxembourg) - Junior Project Manager, Marketing Department

    2003 - 2004 • e-Project Manager: manage migration of the marketing & transactional websites to a new IT platform & define the web marketing strategy to increase customer loyalty
    • Manage the publication of the monthly financial products reporting
    • Assist the Product Managers for operational marketing activities

Formations

  • Heriot-Watt University (Edinburgh)

    Edinburgh 2005 - 2005 International Business & Languages specialisation (Erasmus Programme)

  • ICN (Nancy)

    Nancy 2001 - 2005 Master Degree in Science of Management & Marketing

  • Lycée Carnot (Paris)

    Paris 1999 - 2001 Prepa HEC

Réseau

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