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Vanessa DOULS

Bois-Colombes

En résumé

Focusing on IT Services for Cloud, Cognitive and Mobile, Vanessa is specialized in Marketing & Communication - with a specific focus in Market Intelligence, Market Management, Sales/Channel Enablement and Digital transformation.

Considered as a change agent with a proven project management expertise, she is at her ease in matrix organizations and with all hierarchical levels. During the past years, Vanessa learnt to work in an international environment, to collaborate globally and develop a cultural Intelligence.

Yearly recognized as an IBM Top Talent employee, part of IBM Business & Technical Leadership Community and IBM Women Executive Development Program.

Marketing Expertise :
- Market Intelligence and database analytics
- Market Management, from offering selection to segmentation to routes to market
- Sales & Channel Enablement and Education
- Demand Generation including digital from webpages, marketplace to social media
- Full end-to-end product launches
- Internal & Corporate Communication

Entreprises

  • IBM France - IT Services Marketing Leader

    Bois-Colombes 2015 - maintenant Leading and executing our IT Services Marketing strategy for France, from buyer cohorts & segmentation, to products and offerings value propositions, to competitors, to routes to market and demand generation tactics. Leading team of 10 specialists.
  • IBM Europe - Channel Marketing Manager

    Bois-Colombes 2013 - 2015 Focusing on IBM Systems & Technology portfolio, drive IBM Preferred Business Partners and Distributors strategy with Channel Market Management & transformational tactics, Demand Generation/ pipeline and Channel Enablement & Education activities.

Formations

Pas de formation renseignée

Réseau

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