Stéphane FOURNIS

En résumé

Entreprises

• DoubleClick, a Google Company - Head of Account Management

  2007 - maintenant

• MIVA - Directeur Marketing

  2005 - 2007 Re-branding Management from Espotting to MIVA:
  - Awareness development among Internet market. Settlement/ management of a 90K€ advertising campaign.
  - Personalised communication action plan (including Newsletter, Mails, outside events)
  Development of new SEM functionalities (API, bids): better answers to customers and SEM needs.
  Salesteam training with marketing materials (PPT, Arguments,) to recover reach on the french market.
  Lobbying and canvassing for growing partnerships and MIVA network.
  Development of new revenue streams opportunities
  Speaking opportunities at SEM professional events (Search Engine Strategies, IAB, Electronic Business Group, Chambers of Commerce).
  European coordination on marketing activities (strategy, objectives, project implementations).

• Lycos France - Directeur Trade Marketing

  Waltham 1999 - 2005 10 people team management
  
  Creation and development of the Trade Marketing Department dedicated to Lycos Ad revenues development
  
  Mission:
  Establish a long term dialogue with the Advertising Market
  Support and develop sales actions and strategy
  Bring new and creative ideas dedicated to online advertising
  Develop added value advertising offers for agencies and advertisers
  Participate to agencies and advertisers pitches
  Empower Lycos France brand image
  
  Means:
  Market researches, database management
  Provide to the sales team with powerful arguments and toolkit to improve sales performance
  Post sales operations
  
  Events and special operations:
  IAB workshops, EBG (Electronic Business Group) conferences.
  EIAA (European Internet Advertising Association) membership and market research participation
  European coordination for Lycos Europe.

• Caramail - Directeur Marketing

  1999 - 2001 Missions :
  Mise en place de plan d’actions marketing afin de développer le recrutement et la fidélité des abonnés Caramail,
  Lancement de l’offre ISP Spray sur le site Caramail et mise en place d'opérations de cross linking,
  Développement de l'espace Shopping.
  
  Résultats obtenus :
  Augmentation de 500% du nombre d’abonnés Caramail
  Participation systématique et active à la prospection et à la totalité du CA réalisé par la Régie externe Hi-Media
  Forte croissance du nombre de clients issus des média traditionnels

Formations

• Université Paris 1 Pantheon Sorbonne

  Paris 1993 - 1994

Réseau

• Daumarie MORGANE

• Edouard LAUWICK

• Fabrice CUIGNIEZ

• Louis BARBEAU

• Olivier MEUNIER

• Sam KIEFFER

• Sebastien DUCOS

• Sonia MAMIN

• Stéphanie ALABERT