Johanna Harvel

Johanna Harvel

eMerchandiser & Digital Analyst, MARS France
 

En poste chez MARS France

Précédents : Solidarity based Round-the-World Trip, Centre for Civil and Political Rights, Procter & Gamble, L'Oréal

 

Précédents : KEDGE - Business School Bordeaux (Anciennement BEM)

 

    En résumé

    International Marketing Manager with strong expertise in digital and eCommerce, project management, on/offline development of marketing tools to drive sales. Skills acquired in one of the World's leading Fast Moving Consumer Good company. •Strong Team player with excellent interpersonal and communication skills, leading multifunctional team to the same goal • More than 2 year experience in coordinating online marketing programs incl. SEM/SEO/Word-of-mouth campaigns/partnership with bloggers to create Youtube videos/Imedia development • Strong planning and organizing skills • Passionate and entrepreneurial mindset

Parcours

Personal project

Chez Solidarity based Round-the-World Trip

De janvier 2016 à juillet 2016
•4 running races (half marathons/trails) across 3 continents, Asia/Oceania/America, to raise funds for "Action Against Hunger" NGO •Volunteering: teaching English to pupils in Cambodia •Creation of content and updates for a travel blog
 

Communication Officer

Chez Centre for Civil and Political Rights

De juin 2015 à décembre 2015
•Content writing and production for different channels (print, social media, website) •Participation to the United Nations Human Rights Committee; communication and updates through our website and social media platforms •Collaboration with technical and creative agencies to revamp our ...
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Global Assistant Brand Manager, Braun Female Beauty

Chez Procter & Gamble

De juillet 2014 à mars 2015
•Drove category and brand awareness with holistic toolkits. Collaboration with: -PR agencies/vloggers to create videos to explain how to use the Silk-épil products -Creative agencies to develop advertorials, in-store materials, commercial leaflets •Developed 'Point of Market Entry' strategy ...
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Assistant Brand Manager, Digital/eCommerce, Braun

Chez Procter & Gamble

De novembre 2012 à juillet 2014
•Drove digital eCommerce sufficiency in key markets: -Developed a 12-month always-on digital/eCommerce action plan with toolkit, creating sufficiency at eRetailers and owning seasonal/gifting occasions. -Delivered brilliant eContent development and execution to accelerate growth •Achieved ...
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Sales Representative Intern, Garnier-Gemey Maybelline

Chez L'Oréal

De juin 2012 à août 2012
•Implemented merchandising plans •Negotiated point of sales displays •Presented new products
 

Category Manager Intern, Intermarché Team

Chez Procter & Gamble

De juin 2010 à septembre 2010
•Created IT tools to analyze evolution of the activities at Intermarché stores •Prepared sales arguments for client meetings
 

Compétences

 
  • Communication online
  • Marketing
  • Stratégie digitale

Langues parlées

 

Centres d'intérêt

 
  • course a pied
  • guitare
  • natation
  • voyages