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Ismael CARRASCO FRICKER

Paris

En résumé

I'm a Digital Project Manager with a strong UX/UI background specialized in e-Commerce strategy, Customer Experience and Design for interactive projects. I enjoy contributing to elegantly solve user and business goals through a « Design Thinking » approach, designing stuff Functional (it's works), Usable (it's easy) and Pleasurable (it's fun).

Over the past 12 years, I’ve been strengthening these skills making projects succeed for a large clients range, from startups and independent ventures to world-class companies (i.e: Nespresso, La Redoute). I consider myself as a customer advocate, capable of translating business goals into customer-friendly initiatives, and I believe in collaboration and the power of “us” to truly create more amazing value for clients, prospects, and organizations with a single focus in mind: identify the smallest solution with the biggest impact to improve customer experience across all channels.

I'm quickly available for new jobs or roles!
Here’s what, specifically, I can deliver:

- As a Digital Project Manager I’ve worked on several projects focused on both business and consumer-facing on web and mobiles platforms in a wide range of activities:
+ Digital Strategy
+ Multi Platforms Content Strategy
+ Social Media Integration
+ Project definition & Business requirements
+ High-level functional scope, budget, timeline and milestones
+ Integration of applications on e-Commerce sites
+ Benchmarking & User Research
+ Conversion rate optimization: audit, guidance

- As a UX/UI Designer I have an extensive experience about:
+ Wireframes & Prototyping
+ Web Design
+ Interaction Design (IxD)
+ Experience Flows
+ Definition of graphic and ergonomic orientation
+ Creating layouts and various collateral
+ User-scenarios and User-profiles
+ Usability Testing

Mes compétences :
Business Analyst
eCommerce Strategist
Website Design
Graphic Design
Scrum Master
Project Management
Product Manager
Omniture
Digital Project Manager
user experience
Visual Designer
Web Marketing
Web Consultant
IS / IT PM
marketing data analysis
Creative Direction
Good team player
editorial design
e-learning development
e-Business
Data driven design
Results oriented
corporate design
Entrepreneurial spirit
Growth Hacking
WordPress
UI design
Social Media Marketing
Good understanding of web technology
SAP
Request for Proposal
Ability to manage political situations
Microsoft Project
Marketing
Positive, good listener, flexible, creative and op
Graphic Layout
Drupal
Benchmarking
Adobe Photoshop
Adobe Indesign
Scrum Methodology
marketing support
eCommerce
develop quality products
budgeting
Web Application Development
VISUAL Design
Traffic monitoring / analysis
Team player
Sprint Planning
SERVICE DESIGN
PROCESS Management
Microsoft Word
Microsoft PowerPoint
Microsoft Office
Microsoft Excel
HTML
Google Analytics
Corel

Entreprises

  • Nestlé Nespresso France - UX/UI Designer & eCommerce Project Manager

    Paris 2014 - 2015 "Supporting the eBusiness team with UX and Interaction recommendations in different projects''
    - Management of IS/IT projects schedules/deadlines, budgets, quality, scope, risks,
    opportunities, etc.
    - Translate business requirements into technical specifications, ensuring cross teams
    coordination, project deliverables and quality by validating the proposed developments.
    - Agile project management approaches for gathering and analyzing the business
    requirements to produce functional specifications.
    - Manage the UX design process within the cross-functional team, drive decisions, and
    track issues.
    - Conduct effective user research & perform usability tests.
    - Web consultant and agile project manager (focused on e-Commerce, UX strategy
    and User Interaction), project implementation, production & planning, allocating
    resources.
    - Define the Goal-driven Design / Content Strategy / Design Guidelines / Functional
    specification / Guidance developing concepts / Benchmarking / Wireframing /
    Prototyping / Front-end implementation / A-B testing / Touch-points / Prioritize items /
    Own backlogs.
    - Managing both creative and technical teams / Conduct RFP's with external agencies,
    allocating resources and ensure the quality and communication in all phases of
    projects.
    - Improve the Empathy and Usability with users using UX processes and tools:
    Customer Journey Map, Personas, User Flows, Empathy Map, User Test & Focus
    Groups.
  • La Redoute - Web Project Manager & CRM

    Roubaix 2011 - 2014 "E-Commerce Holding specialized in international online fashion & home furnishing distribution''
    - Responsible for defining project scopes, business requirements and developing
    functional specifications in order to improve the User Experience on web and mobile.
    - Projects coordination to introduce new features on the websites and mobiles sites;
    responsible of validating all functional tests on customer projects.
    - Interfacing between marketing, sales, IT and external agencies, reviewing
    requirements, technical context and business objectives.
    - Develop and organize web campaigns (emailing, social networking, SEO, etc.),
    implementing Web analytics and reporting dashboard configuration using Omniture.
    - Wireframing and delivering project documentation (BRD & FRD).
    - Roll-out a new CMS. Drive QA and Usability Test (UAT).
  • 5D Multimédia & Communication Web - Project Coordinator – Webdesigner

    2010 - 2011 "Temporary employment programme specialised in the fields of IT - Ville de Lausanne''
    - Coordinate the development for an E-learning platform.
    - Managing business needs impacting IT, setting up training for internals team and
    performing UX activities.
    - Operational project management: lead workshops to define strategy, project
    roadmap, sprint planning, prioritise items.
    - Building information architecture, web mock-ups, multi-device interfaces and graphic
    design in various projects.
    - Identify necessary endeavours, plan the user experience and carry out user research.
  • AGEFI SA - Art Director & Graphic Designer

    2008 - 2010 “The Swiss daily leader about the local economic and financial news”
    - Art direction, Graphic design and strategic conception of 2 business and financial
    magazines (1NDICE & L’Agefi Mag).
    - Get a full briefing, gathering the expectations and target audience.
    - Rethink the publications around the structure: typography, page layout, iconography,
    colour palette and even the content.
    - Develop grid patterns, accountable for photos selection.
    - Develop concepts, graphics, illustrations, layouts, logos and content for both paper
    and online magazines.
    - Working closely with editors in the creation process.
  • PODPLAY Sàrl - Founder, Creative Director, Project Manager

    2005 - 2008 “Startup focused on video-marketing, multimedia content production & WebTv
    platforms for business” (Clients: Chanel / Edipresse / Ringier / Kudelski / fnac.ch)
    - Video marketing production: audio-visual and web content for niche audiences to run
    across a number of digital platforms (online newspapers, blogs and brand sites).
    - Operational project management: coordination of internal teams (6 dependents) and
    providers, customer relationship, planning, budgeting, etc. and develop alliances with
    advertising agencies. Identification of strategic opportunities.
    - Develop and planning web campaigns (email marketing, social networking, SEO,
    widgets, video newsletter, etc).
    - Managing concept, creative, user experience, production and technical development
    processes.
  • ICF - Creative Business Ideas - Digital Project Manager, Web Consultant & UX/UI Designer (free-lance)

    2004 - maintenant As a Digital Consultant I analyse client needs, elaborate the functional detailed analysis documentation and the digital strategy that will be designed for the Customer.
    As a UX/UI designer, I have expertise about ergonomic analysis, design of interfaces, optimise UX navigation, wireframes and prototypes creation.

    Main activities:
    - Digital & UX Strategy
    - Web consultant and project manager, both on agency as well as on client side, managing multiple projects involving coordination with various departments both internally and externally
    - Manage design projects from briefing to final implementation
    - Social Media strategy, social media marketing, email marketing
    - Web design, web development, web application
    - Corporate identity, brochures, logo design
    - Implementing SCRUM Methodology in organisations: Scrum meetings, Sprint Planning, Review and Sprint Retrospective meetings
    - Providing content supervision and quality assurance
  • AKET Producciones SL - Graphic Designer & Video Editor

    2001 - 2004 "Audio-visual production company focused on TV shows and documentaries''

    * Graphic design : advertising, brochures, corporate design, marketing support, editorial design.

    * Video edition, visual journalism, scenography and production support.

    * Managing photo shooting with the creative team and synchronising with the production team.

    * Event production, working with highly skilled people like journalist, photograph and video makers.

Formations

  • Lab4tech (Lausanne)

    Lausanne 2014 - 2014 Certification Professional Scrum Master I

    Certification PSM I / Fundamental knowledge of the practices and values of Scrum:
    roles, events, artefacts and the rules of the framework.
  • SAWI (Lausanne)

    Lausanne 2010 - 2011 Certificate of Training - Web Project Manager

    Certificate of Training / Project Management, Social Skills, Operational Management, EBusiness, ICT, New technologies & Economy, Lean UX methodology (User Centered
    Design).
  • Universidad De Los Andes (Mérida)

    Mérida 1995 - 2000 Degree in Graphic Design

    Skills applicable: Art Direction, Design Research, Advertising, Digital Media, Illustration, Illustration, Photography, Web Design, Prototyping.

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