Giral

Giral is an international market consulting company set up in the early 1970s. At that time it was unique in the consultancy field, not on account of the types of services it could offer to clients, but because of its permanent research staff comprising ten different nationalities (Europe, USA, Japan), all specialising in studies of leisure, transport and tourism-related products and facilities. When an outside consultant is required, clients recognise the value of a specialist in the field who is also a national of the country market being evaluated. Giral has now completed assignements in more than forty countries and is recognised, as from the outset, as a market leader in its specialist field of consumer leisure, transport and tourism.