Gabriele Gresta
New Technology & Media Evangelist, digital magics
Gabriele Gresta started working at a very young age in the software field. By age 15, he was Software Development Director in a multinational company (Alpha Center). At 16 Gresta created the first super-learning system with various technical internships in the UK,US and Australia.
He unleashed his musical creativity with the Mato Grosso digital dance music project, that hits the first position of the Italian Dance Chart bringing him on a international tour for 11 months. In five years Mato Grosso hit N°1 several times with a total production of 21 records+one "All the best".
He then moved on to television as host, author and producer of hit programs on national channels such as MTV Italy and TMC2 and coordinated Telecom Italia's special events strategy.
In 1995 Gabriele Gresta founded Bibop Research Int, a cross-media agency that creates interactive projects such as the Mediaset portal, the Tv format "2008" for Italia1, Futurshow for Telecom Italia, Tim Tour, and the I-Tv Alice Live for Telecom Italia.
In 2003, Gresta founded the Digital Magics Group, a digital media company focused on the conception, production and distribution of interactive cross-media contents, events and formats for different technological platforms.
Having gained extensive experience and expertise in all aspects of content production, Gresta is the Group's Chief Content Officer, the strategist behind the Digital Magics product offer.
He is more specifically involved in viral projects, participative TV and new TV formats for the various platforms, working closely with key Italian and international broadcasters and phone operators (H3G, Telecom, Vodafone, Rai, Sky) . “Occhio alla spesa” on Rai TV, for example, is the first TV show where the audience interacts with a studio host via mobile video-phones.
Gabriele Gresta is also the inventor of MyCast, a patented web, mobile and television platform that offers video-participative services to Editors (web, telcos and broadcasters).
132 contattiIn 2003, I founded Digital Magics, a digital media company focused in the conception, production and distribution of video-participative formats, crossmedia events and digital contents for different platforms: Broadband, Mobile, DTT, DVD, i-TV, Broadcast.
The company became a market leader, and now holds the stock's majority of several other company in 3 nation:
* Digital Magics,
* Bibop (I-Tv Production & Rights Management, Community Building),
* Bibop Tv International (Communities in the Dutch Market - 50% JV with * Der Telegraph Group),
* Digital Bees (Music Production & Rights Management),
* Red Button (Tech Developement - 20% JV with Alticast Samsung - South Corea),
* LiveXtension (Marketing Communication),
* SportXtension (Sport Production & Rights Management),
* Nessuno Tv (1st Political Tv in the Sky Platform).
Honors and Awards:
* INTERACTIVE KEY AWARD 2007 - Best Viral Campaign for the campaign "Liphodistropy"
* INTERNATIONAL ITV AWARD 2007 - Short Listed in Innovation & Technology for MyCast Platform
* GLOBAL MOBILE AWARDS 2007 - Short-listed by GSM Association for "Occhio alla Spesa" (RAI) tv show as the inventor of the "Mycast" interactive platform, that allow users to video interact live with the Tv show through video mobile phones
* NC AWARD 2007 - “Best Holistic Campaign” for the campaign "High School Musical"
* MOMO AWARD 2006 - Best B to C Application - Platform MYCAST - In the national tv show "OCCHIO ALLA SPESA" on RAI 1, 5 contemporary video phones can interact with the show live from the italian markets
* I-SPOT 2005 - Best Interactive Advertising Award 2005 by Italian National Broadcaster Agency SIPRA - RAI
Contact Settings
As an expert in new technology and media, I'm a frequent guest speaker in leading international congresses:
2001 – New York (USA) – United Nation Headquarter - "United Nations Intellectual Leaders Striving for the Stable Development of the Mankind"
2004 – Lisbon (Portugal) - “Workshop PARTICIPATING TV, TeleTv Summit”
2005 – Amsterdam (Holland) - “World Telemedia Congress”
2005 – Nice (France) -"IEG: 4th Annual European i-gaming congress & expo 2005"
2005 – Prague (Czech Republic) - “TeleTV Summit”
2006 – London (UK) - "Gambit Public Forum on TV Gaming"
2006 – London (UK) - “Spring Telecommunications and Media Forum”, International Institute of Communications
2006 – Barcelona (Spain) - “Technology and contents for the DTT”, MAC - Mercat Audiovisual de Catalunya
2006 – Rome (Italy) - “On Demand TV”, The TV Evolution Summit
2006 – Amsterdam (Holland) – “PICNIC ’06, Cross Media Week”
2006 – London (UK) - “The IPTV Digital Home: Gateway to Expanded Content and Services - Music, Movies, broadband, VOIP...”, Digital Hollywood Europe
2007 – Monte Carlo (Monaco) - MEM - Mobile Entertainment Market
2007 – Rome (Italy) - “New TVs, new business models? Advertising-based vs content-paid model”, Video On the Net”
2007 – Barcelona (Spain) - “Creating a successfully operative interactive television gaming product”, EiG - European iGaming 2007
2007 – Bologna (Italy) - Seminar speaker “Innovazione e competitività nel distretto multimediale - Lo sviluppo dei contenuti crossmediali”
2007 – Wroclaw (Poland) - “Television in 2012”, Prix Visionica International Festival for Television Creation
2007 – Lucerne (Switzwrland) - “Crossmedia User Experience”, Eurovision Crossmedia² - Eurovision TV Summit 2007
2008 – Berlin (Germany) – “Multi-Channel Betting & Gambling 2008”
2008 – Pula (Italia) – “La TV in Digitale - Tecnologie e sviluppo dei contenuti digitali"
2008 – Milan (Italy) – “Creativity Day – L’habitat dei creativi”
2008 – Barcelona (Spain) – “Playboy Mobile World Summit”
2008 - Milan (Italy) - "More Than Zero Festival"
2008 - Geneva (CH) - "Participation Tv With Mobile Interaction" - European Broadcasting Union
I founded and directed the first italian cross media agency. We developed and produced cross media project for primaries brands in the Italian industries:
* Telecom Italia
* Tin.it
* Wind
* Omnitel
* Mediaset
* Online
* Mbk
* Virgin
* Pringles
* Panasonic
* Simens
* Saati Group)
We also produced innovative Web site, Tv Formats and radio productions for the biggest national medias (Rai, Mediaset, Mtv)
Strategic Consulting, including business plan & sales strategy development;
Community management for the most important Italian websites (Tin It, Mediaset, Wind)