Menu

Yvan GOUPIL

Zug

En résumé

A confident, driven, high-energy professional with proven ability to extract powerful consumer understanding and identify strategic direction for maximum business impact. Adept at synthesizing hard and soft data into stories and plans that inspire management and deliver results. An emotionally intelligent, high-touch leader skilled at leading teams in complex matrix organizations.

Specialties: Extensive experience in insights generation, qualitative & quantitative research covering all dimensions of the marketing mix, brand positioning, branding and advertising development, portfolio strategy, consumer segmentation, innovation process, business planning.

Entreprises

  • SABMiller - Europe Head of Insights

    Zug 2008 - maintenant Purpose of this role is to progress Insights capability, processes and quality across the whole commercial operation.

    Based in Zug (Switzerland)

  • PepsiCo - Insights Director

    2005 - 2007 As a member of the Operating Board of Quaker & Tropicana UK Business Unit, my role is to contribute to achieve BU’s financial and commercial targets by scoping out and delivering all Insights-related needs.
    Main responsibilities:
    • Identify consumer and market trends as well as business opportunities guiding BU’s strategic orientations within Beverages, Cereals and Crackers markets as well as innovation platforms.
    • Support and steer marketing teams in the development of brands plans.
    • Liaise with Customer Insights, Shopper Insights, Channel Development and Pricing Strategy teams in the proper execution of joint BU Operating Plan initiatives.
    • Set up and recommend the Insights Calendar and monitor budget.
    • Lead, coach and develop the Insights team.

    Based in Reading (UK)

  • PepsiAmericas, Inc. - Insights and Media Director

    2001 - 2005 In this position, I led all marketing research and media planning activities of Pepsi business in Central Europe and supported the development of brand/category strategies and tactics.
    Main responsibilities:
    • Lead strategic brand planning process for the portfolio of Pepsi brands in the region e.g. PepsiTM, Mountain Dew, Mirinda, 7UP, Tropicana, Gatorade, Lipton Ice Tea and support the development of total business strategy.
    • Decide on marketing research program and media activity calendar for the whole region.
    • Guide and support countries in the execution of their annual plan.
    • Control the whole A&M budget and directly administrate the MR budget.
    • Develop and motivate own staff

    Based in Budapest (Hungary)

  • Danone - Marketing Research and Consumer Intelligence Manager

    Paris 1998 - 2001 My role consisted in leveraging consumer and marketplace information in order to provide Central & Eastern Europe Fresh Dairy Products business unit management with superior understanding of consumers, customers, and competitors.
    Main responsibilities:
    • Give support and guidance to local marketing and train marketing teams to the proper use of market research tools and Group’s standard methodologies.
    • Strictly monitor strategic consumer research work and make recommendations to local and divisional management.
    • Initiate and co-ordinate multi-country research projects.
    • Help building knowledge databanks and cross-fertilize learning.
    • Develop and motivate own staff (recruitment of 2 executives, one in Poland and one in Russia).

    Based in Budapest (Hungary)

  • The Coca-Cola Company - Marketing Information and Business Planning Manager

    ISSY LES MOULINEAUX 1997 - 1998 Critical to my position was to enhance the Company knowledge of the Hungarian business environment and support the decisions of the management by communicating pro-actively, timely delivered, accurate and actionable business information and learning.
    Main responsibilities:
    • Establish a complete research plan and initiate and co-ordinate the business planning process.
    • Design and develop research methodologies and then interpret and communicate learning.
    • Develop and motivate own staff (2 persons).
    • Administrate research budget and manage effectively external suppliers

    Based in Budapest (Hungary)

  • Quaker Oats - Continuous Research Manager

    1993 - 1997 I helped increase Europe business efficiency and pro-activity in decision making by the provision of analyses based upon continuous research support and internal data.

    Based in Brussels (Belgium)

  • Quaker Oats - Senior Reseach Executive

    1990 - 1992 I guided the marketing team on all aspects of the consumer appreciation of the Quaker cereals and sports drinks range based on both ad-hoc and continuous research information as well as gained corporate experience.

    Based in Paris (France)

  • TNS Secodip - Key Account Executive

    1988 - 1990

Formations

Réseau

Annuaire des membres :