Veronique Gaspard-Charlet

Based in La Prairie S.A head office in Zürich, the first 18th months, I was responsible for all aspects of International Training for Europe, the Middle-East and Asia Pacific, including : developing training programs and promotional activities, organizing international meetings and managing the International Training team.
From April 2008 to January 2009, I had a more hand on role. I travelled workdwide and delivered field training on product knowledge, sales techniques and point of sales culture worldwide. I conducted consumers and public relations events in new markets.

Responsible for all aspects of brand management of the M.A.C brand in France, including budgeting, marketing, merchandising, training, monitoring public relations and driving the retail operations.
Set clear communication channel between New York head office and the Paris office, including the French retail managers.

Successfully launched Free standing M.A.C stores and Crème de la Mer counters in 7 Middle-Eastern countries.

Developed a specific launch strategy for each country and ensured and coordinated actions for New York head office, the regional Dubai office and the distributors.

Adapted brand marketing and PR strategies in accordance with the countries and local cultures.

By being visible in the field, I implemented a progressive approach and high merchandising and PR standards to build a strong retail business foundation.

Conducted business seminars and in-store training to teach the Sales team all aspects of the Estée Lauder business (daily business, special events, promotions, product launches).

Worked closely with the Account Executives to achieve the region's sell-through effective and productivity goals.

Educated the field and our retail partners on how to use our workng tools to support and promote business.

Strived for the lowest possible Beauty Advisor turnover through effective hiring, training and developing a stron sense of ownership and belonging.

Provided conversational French lessons to individuals on a one-to-one basis and to group of executives of large corporations, including the Globe & Mail (National Canadian Newspaper), Molson, the Canadian Bankers association and Toys R us.

Conducted training need analysis and tailored the instruction content and style to the needs of the individual or group.

Responsible for all aspects of retail sales, including educating employees. Developed the first training program for the International market.

Contributed to building new franchises in Hong Kong, Singapore, throughout the United States and Canada.

Supervised the Business advertising marketing of the products and setting sals targets for the newly franchises stores.

Organized store-wide sales contests to motivate employees and stimulates sales.