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THE NUANCE GROUP -ZURICH
- P&C Category Buyer Europe middle east
2013 - maintenant
Define customer oriented range strategy for Airport/retail space in line with Category Management Strategy : implementation of a Haute Parfumerie boutique in Travel Retail.
Execute buying strategy to select, negotiate & maintain vendors in line with global policy
Define pricing policies for category to ensure defined margins are met
Maximise Comercial conditions agreement and Marketing Income
Negotiate Marketing & promotional event plans with vendors and ensure execution in EMEA
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LA PRAIRIE - ZURICH
- International Brand Retail Marketing Director -WW
2010 - 2012
brand annual turnover: 300M EUR -Management: 7 persons
Define Brand development strategy for skincare, complexion and fragrances categories
Develop and implement international marketing plans by distribution channel
Define new product pricing and ensure international pricing consistency with Brand positioning
Liaison to New-York marketing development dept for product requests to meet international needs
Define merchandising and training strategies and adapted tools
Hold brand orientations and international marketing meetings twice a year
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ANNICK GOUTAL
- Retail Director France and UK Retail
2009 - 2010
France and UK Retail turnover: 13M EUR - Management 20 persons
Define and implement the retail strategy, sales development, P&L optimization
Define and implement the E- Business strategy.
Create the Retail merchandising chart for boutiques and department stores, graphic chart and retail architecture design
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ANNICK GOUTAL
- International Operational Marketing Manager
2008 - 2008
operational marketing strategy and tools, including CRM
visual merchandising tools development: Window campaigns, in store material
PR strategy and implementation
Press launch organization
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CLOTHING STORE
- NEW RETAIL CONCEPT FEASIBILITY STUDY
2007 - 2008
Set up of a personal business project: Market study, concept definition, competitive advantages and potential in the long term, commercial and marketing strategies
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BEAUTE PRESTIGE INTERNATIONAL
- International Brand Manager
2005 - 2007
JEAN PAUL GAULTIER , ISSEY MIYAKE , NARCISO RODRIGUEZ PERFUMES
International Brand Manager Jean Paul Gaultier Perfumes
Worldwide brand annual turnover: 196M EUR
Provide marketing teams with market knowledge, marketing results analysis and recommendations as a consultant
Provide international operational teams with marketing strategy guidelines and implementation launch platforms
Drive coordination between marketing and regional commercial teams
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BEAUTE PRESTIGE INTERNATIONAL
- Travel Retail Operational Marketing Group Manager
2002 - 2005
JEAN PAUL GAULTIER , ISSEY MIYAKE , NARCISO RODRIGUEZ PERFUMES
annual turnover: 82M EUR Management: 7 persons
Define specific Travel Retail marketing, merchandising and training strategies.
Adapt and implement marketing plans of Issey Miyake, Jean Paul Gaultier and Narciso Rodriguez brands
Develop Travel retail exclusive products and marketing tools.
Participate to Travel Retail key accounts meetings with the commercial teams.
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BEAUTE PRESTIGE INTERNATIONAL
- Europe Operational Marketing Group Manager
2000 - 2002
JEAN PAUL GAULTIER , ISSEY MIYAKE , NARCISO RODRIGUEZ PERFUMES
Europe annual turnover: 180M EUR (21 countries) - Management: 4 persons
Create a new position in the company: operational marketing manager at headquarters as the market coordinator for European subsidiaries and agents. Validate European operational marketing plans, investments plans, and trade marketing actions. Analyze European countries' results on both brands
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Sephora
- Europe Marketing Manager
BOULOGNE BILLANCOURT
1999 - 2000
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SEPHORA
- European Marketing Manager
BOULOGNE BILLANCOURT
1999 - 2000
PERFUME AND COSMETICS / EUROPEAN DISTRIBUTION NETWORK
Europe annual turnover: 300M EUR -Management: 2 persons + functional affiliates management
Definition of Sephora range and merchandising policies in Europe, for perfumes, skincare and make-up segments.
Product segmentation implementation, define merchandising models for new store openings
Optimization of margin volumes through merchandising and purchasing negotiations
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SEPHORA
- SEPHORA CHAMPS ELYSEES Store Manager
BOULOGNE BILLANCOURT
1999 - 1999
PERFUME AND COSMETICS / EUROPEAN DISTRIBUTION NETWORK
Mega-store annual turnover: 45M EUR Management: 200 persons
Manage the store, optimize P&L, redevelop its sales' dynamic, and increase staff expertise
I initiated a project task-force to make a store situation analysis and define a plan to boost its turnover
The project team presented the action plan which was validated by the Executive Committee
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SEPHORA
- Regional Director
BOULOGNE BILLANCOURT
1998 - 1999
PERFUME AND COSMETICS / EUROPEAN DISTRIBUTION NETWORK
Regional annual turnover: 33M EUR Management: 180 persons
Manage 12 Sephora stores, optimize regional P&L, and increase staff expertise.
Transformation of Marie-Jeanne Godard network in Sephora shops (staff education for rehabilitation)
Specific Projects management: Sephora Orleans store opening in 3 months (staff recruitment, education and project management); Sephora ``Château de Chamerolles'' store opening in a « Musée des parfums »
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SEPHORA
- Store Manager
BOULOGNE BILLANCOURT
1997 - 1998
PERFUME AND COSMETICS / EUROPEAN DISTRIBUTION NETWORK
Store annual turnover: 6M EUR Management: 20 persons
Manage the store, optimize P&L, and increase staff expertise
Staff reorganization, turnover increased by 50% in 6 months, far beyond target.
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BHV - GALERIES LAFAYETTE
- Buyer & Department Manager
1993 - 1997
TEXTILE RETAIL / DEPARTMENT STORES DISTRIBUTION- BHV - GALERIES LAFAYETTE - Men's Collections - BHV PARLY II - Le Chesnay -
Department annual turnover: 5, 3 M EUR -Management: 17 persons
Purchase textile and accessories collections for the department, budget management,
Sales and staff management, merchandising, stock management, price policy,
P&L optimization for the Business Unit
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BHV - GALERIES LAFAYETTE
- Buyer & Department Manager
1991 - 1993
TEXTILE RETAIL / DEPARTMENT STORES DISTRIBUTION- BHV - GALERIES LAFAYETTE
Department annual turnover: 3,8M EUR -Management: 10 persons
Purchase textile and Accessories collections for the department, budget management,
Sales and staff management, merchandising, stock management, price policy, P&L optimization
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BHV - GALERIES LAFAYETTE
- Department Manager's Assistant
1990 - 1991
TEXTILE RETAIL / DEPARTMENT STORES DISTRIBUTION - BHV - GALERIES LAFAYETTE
Women's Collections -- BHV PARLY II - Le Chesnay -
Orders preparations, sales and staff management, merchandising, stock management
