Tony Santos
Business developper, Sales Trainer, exports sales and operational marketing.
ROFESSIONAL PROFILE
Proactive, systematic, multilingual, goal driven with +15 years maximizing sales within competitive EMEA Asia and Latin America markets. Co-operative marketing professional, project manager, streamlining operations, improving productivity and overseeing export projects on Pharma medical devices, and luxury fields. Superior interpersonal skills, motivator, accomplished communicator, networker, able to quickly build relations. Recognised for being diplomatic, empathetic thoughtful and quick thinking; multi-skilled, with a vast range of business and marketing expertise.
KEY SKILLS
• Visionary and mission planning;
• +15 years of rolling out and coordinating successful sales and marketing strategies;
• Distributors and subsidiaries management;
• KOL management;
• Development of GTM plans and communicate them to stakeholders;
• Creation of promotional and advertising material with respect to the country directives;
• Analyze of the different phases of customers/distributors acquisition, by statistical information, to provide realities of retention and acquisition;
• Global business and brand management;
• Project analysis, budgetary and P&L control;
• Promotional activities, advertising and effective sales campaigns, press relations, PR, merchandising, packaging studies;
• Establishment of kPI and reports;
• Interpersonal skills - developing work and steering groups - Team builder;
• Improved manager, trainer and coach on marketing, sales, and negotiation;
• Customer-oriented.
• English, French, Spanish, Italian, Portuguese - Fluent
SELECTED ACHIEVEMENTS
Label Ecriture - Creation of different luxury Items and strategies; Market study, design, purchasing negotiations, web project management, organization of the press presentation events and presentation at BaselWorld!
Build test markets and franchising in Brazil!
A total success!
Traceability System – Created & Introduced Satya Concept - a new method for controlling medical instrument sterilization through the use of RFID and other technologies. Global market sales on first 5 years evaluation, $1.4 billion. www.pdsa.ch
Edelspet - Hygiene disinfection & cosmetics line; created the brand name, defined positioning, developed the strategy, established pricing. www.edelsept.com
Biomaterial - Bone substitute PD Vitalos Cement – Developed the new positioning, briefed designers working on the paper, web based and exhibitions communication tools, increased sales 180% on the last 12 months, negotiated agreements with worldwide distributors. www.vitalos.com
+ 63% of incomes - Unident Swiss – International on dental/medical hygiene field.
ALSF – Directed negotiations between board developers and partners (Motorla, SonyEricsson, Nokia, Alcatel). Initiated all marketing which encompassed writing reports; marketing and business plans and product offerings; incomes: $1,5billion
94 contactsDevelopment of the GTM plan for Pharma Drugs licensing negotiations; Patent project management; benchmark.
Passionate by elegant writing instruments and luxury writing accessories, I created this trade mark. Label Ecriture’s articles are essentially thought for the corporate gift market.
This is not a promotional brand!
Label Ecriture’s pens are made with the finest materials, as well as the very well-known brands.
After several years as marketing manager or business developer, I decide to use in parallel my experience and with pleasure, create a very elegant trade mark in a field that I really enjoy!
You are all welcome to visit the Label Ecriture’s web site, on line very soon! www.labelecriture.com
Thank you in advance for your comments.
Tony
Project Marketing manager, Business developer; Product Management, sales trainer, Prisman Pharma International GmbH PPI
2008 - 2010Set up of new Swiss/International office and organize the expansion. Marketing strategy, launched the tests and pre-market tests; KOL management, training of distributors sales forces in EMEA! Management of sales and delegates team! Establishment of marketing strategy and elaboration of the operational activities by the positioning, segmentation! Creator of WellSept a unique cross infection disinfectants for the Dental and cosmetics fields
Sales Trainer, exports business developper, marketing manager, PDSA - Dental & medical devices producer
2006 - 2008Created & developed various projects related to cross infection and traceability on sterilisation cycles; (see selected achievements). Designed a Biomaterial GTM plan as well as communication strategy and image; managed sales world wide and introduced new sales force. Improved relations with subsidiaries and distributors. Trained in-house and distributors sales teams on cross infection products and processes.
2005 - 2005• Business developer and marketing manager for ES, IT, PT, UK, IR, Benelux & Latin America: + 63% of incomes – best business developer in 35 years of the company affairs. Developed the marketing tools and managed all subsidiaries/distributors on the related area for consumable and sterilisers. Teacher for distributors and directed seminars on various universities in Europe. Company was sold to a French Group.
1999 - 2004• Project leader on this outsourcing cabinet specialised on the Medical and Pharma marketing, CRM, coordination of communication campaigns. International trainer on the following fields: direct marketing, emailing, sales, negotiation and marketing management. Company sold to an American/Indian customer.
1997 - 1999• Consulted on various marketing & communication projects. Planned and implemented sales campaigns, distribution strategies and commercial orientations.
1990 - 1997Created the latin Europe product lines. Market tests. Elaborate strategy/Positionning. Managed CH office with 17 employees.
1985 - 1989• FR, ES, PT, D – Sales trainer and coach sales team and distributors.
1978 - 1984• Covered major wars in Africa & Nord Africa including Lebanon, Angola, Mozambique.
• Than became photo reporter specialized on motor sports including F1 and Rallies World Championship.
• Lately has been one of the first photographs to be present on the Berlin Wall fall November 1989.
