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Stéphane CROCHET

LAUSANNE

En résumé

Experienced Business Transformation leader in Top Tier 1 global Sales and Marketing organisations, dedicated to achieving sustainable and growing profits. Expert at transforming organisations and processes through Cloud solution innovations, always with a customer centric view.

Passionate about Marketing & Sales digital technologies (Salesforce, Oracle, IBM, Adobe, SAP, Microsoft as well as best-of-breeds), I engage in building a unique multichannel customer experience. I work particularly on improving customer acquisition and loyalty through data informed strategies and multichannel Marketing & Sales campaigns.

Because business change starts within the organization, I pay particular attention to connecting LoB teams together with customers in a planned and monitored customer journey.

Mes compétences :
agile
Agile SCRUM
AMOA
ARIS
Business
Business Objects
Change Management
Cloud
Conduite du changement
Conseil
Direction de projet
Management
Microsoft CRM
Salesforce
Scrum
Siebel
Stakeholder Management

Entreprises

  • Salt Mobile - Head of CRM & Marketing Automation

    2012 - maintenant As Head of the CRM programme, introduce digital Marketing & Sales practices to provide our clients with a unique customer experience. Built a new cloud architecture by putting together a full Marketing, Digital and Sales cloud stack and reviewed the customer front-end organization to enhance customer engagement.
    As Acquisition Marketing manager, managing the multichannel Strategy & Operations.
    In 2015 I assisted the head of division in a full transformation of the sales strategy, organization, systems and processes.

  • Indépendant - Change Management at Orange CH (contract)

    2011 - 2012 Set up a Change Management Practice dedicated to creating a positive momentum within Orange’s disruptive big bang IT Transformation program. Set up a Governance Body and designed a full Change framework that included Business Process re-engineering, Agile Design, Risk Mgt, Stakeholder Mgt, Knowledge Mgt and Continuous Improvement.

  • EI Technologies France - Salesforce Project Manager

    LEVALLOIS-PERRET 2006 - 2011 Responsibilities included Pre-Sales offers, project deployment & delivery and new practices. Managed a team of five consultants (Analysts/Developers).
    Projects took place in Top Tier 1 players in the Asset Management and Private Banking sector, as well as in Telecommunications.

  • CGI - Consultant CRM

    Casablanca 2002 - 2003 Siebel (now Oracle CRM) business consultant for various clients in the automotive industry.
    In charge of Unilog Business Consulting (now CGI) CRM skill center.

  • STERIA - Consultant CRM

    Paris 1999 - 2002 CRM (Siebel) and BI (Business Objects) consultant in the Banking, Telecommunications and Energy sectors.

Formations

  • INSEAD

    Fontainebleau 2016 - maintenant Transition to General Management (TGM)

  • Emory University (Atlanta)

    Atlanta 2004 - 2006 PhD (non graduated)

    Led a research project on the Memory of the wars of Religion in post-revolutionary France (Dir: Pr. Judith Miller)

    Contributed to History symposiums through dedicated papers around my research topic.

    Publication: Le Martyr calviniste de Balzac : les enjeux de l’histoire des guerres de Religion dans la France postrévolutionnaire, in [Jacques Berchtold et Marie-Madeleine Fragonard (éds.)] La Mémoi

  • Brown University (Providence)

    Providence 2003 - 2004 Histoire

    The Visiting Student Program enrollment is a funded fellowship granted to top applications selected upon credentials.

  • Sheffield Hallam University (Sheffield)

    Sheffield 1993 - 1994 BA

  • Université Paris 4 Paris Sorbonne

    Paris 1991 - 1996 Maîtrise

  • LINCOLN INTERNATIONAL BUSINESS SCHOOL LIBS (Paris)

    Paris 1990 - 1994 Marster
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