Pierre-André Gremaud

Responsible for product management, product training, marketing communication ATL/BTL (budget of several million Swiss frances), direct marketing/CRM, corporate website and e-marketing and events. 5 direct reports.

Offer Management
End-to-end responsibility for offer and promotion development, modification and removal activities according to the market situation and segment needs, and for customer acquisition and development

Direct Marketing Senior Program Manager
Creation and excution of direct marketing campaigns to acquire, develop, retain and recapture customers.

E-shop Manager
End-to-end responsibility of the residential e-shop.

Brand Manager Alfa Romeo
Management of the Alfa Romeo brand in Switzerland from a marketing perspective. 3 direct reports.

Advertising Manager Alfa Romeo & Lancia
Responsible of all marketing communication activities ATL/BTL with a budget of almost 10 million Swiss francs.