Olivier Gosset

Definition of the mid-term strategy and services provided by Cross Systems
Marketing and commercial plan to promote CRM services
Selection of CRM solutions (Selligent, Pivotal, MS Dynamics) and recruitment of dedicated human resources
Project management : from specification to deployment, training and support
Expert in e-CRM and multi-channel approach for customer relationship management

Speech :
- E-marketing Convention, Paris, January 2010
- E-commerce Convention, Geneva, May 2010
- Unicore Convention (Bank), Geneva, May 2010

Publications :
- Emailing and private banking, Banque & Finance, January 2010
- 360° CRM strategies for private banking, BSL magazine, May 2010

Project management from A to Z: business requirements, budgeting, design & communication, functional specifications, development, testing and live. Consulting in e-marketing / e-commerce / market intelligence. In charge of e-marketing and CRM strategies and services for Cross Systems.

Main mission: build for Orange Group (8 countries - France, UK, Spain . ) a tracking solution to analyze and forecast mobile activity. Objectives:
Analyze mobile web, video and all multimedia mobile applications (IPhone)
Develop customer insight and targeting opportunities (mobile CRM)
Provide reporting and e-marketing ROI (emailing, MMS, banners . )

- Datamining, business intelligence and marketing performance analysis for Fotolabo group (9 european countries).
- E-commerce consultant / project manager (from audit & wish book to implementation) :
- E-marketing techniques (affiliation, SEO / SEM ...) and e-mailing solutions
- New swiss e-commerce website development

Global on-line strategy :
- e-marketing : e-mailing, affiliation, SEO / SEM, partnerships, PR and multi-channel management
- CRM : e-CRM project manager
- IT development : short and mid-term plans
- Financial steering : forecasts and activity follow-up. Responsible for turnover and profitability objectives.

In 2004, www.laredoute.ch became the leader swiss website in apparel & fashion.

- Datamining, customer studies and profiling
- Commercial investment optimization and targeting (customer scores & clustering)
- Database management
- Forecast management and reporting development
- SAS BI tools expert