Meryll Moreau

Created, developed and coordinated a successful national marketing strategy and supported activities that increased brand awareness, product demand and direct sales
* Created and developed a channel marketing program including sales materials, specific collaterals
* Formulated and implemented a successful Media Relations strategy that increased brand awareness and boosted demand and direct sales
* Created product demand opportunities by developing and executing integrated Relationship Marketing campaigns including database creation, emailing and business opportunities detection
* Orchestrated and organised sales seminars, workshops, webinars and trade shows
* Built blueKiwi brand awarness through professionnal print and interactive media : blog, website.

Video editing Software Groupe AVID
Channel Marketing
* Created and managed the partnership retailers program : website, workshops and open days organisation, e-mailing, ROI
* Developed and executed the Pinnacle Institute Program (Marcom Kit & POS materials)
* Created and executed Pinnacle Education Pilot Program that resulted in the use of a Video Editing Education kit “Studio Piccolo” by 200 schools
* Middle East and Nordics sales teams support
* Tradeshows & workshops
Packaging et collaterals creation :
* Packaging conception for European market (content+graphic identity)
* Management of the creative department (budget, proposal, retroplannings, deadlines)
* POS materials conception (leaflets, products catalogues, sales CD-ROM, Newsletters…)
* Operational control of the POS logistics department based in Germany
* Marcom budget control

* Creation, planning and execution of the VAR partner program :
-Partner Workshops organisation 1 per week : Databases elaboration, emailing campaign, subscriber management, operational booking
-POS materials conception: Leaflets, catalogues, give-aways
* External communication : Newsletters, Partners Intranet updating