Louise Berkani
Head online Acquisition Customer France (bilingual French/English)
Hi,
I am passionate and talented digital marketing manager with an interest in luxury goods, fashion, creative retail brand.
•All fall under my domain:
-Devise and implement a digital marketing strategy in its entirety to ensure KPIs are met.
-Attract and acquire new customers via SEO, PPC, E-mail, Social Media and Affiliate channels and maintaining strong ROI.
-Managing budgets and suppliers and developing e-marketing campaigns.
-Encourage loyalty through an email/CRM strategy
-Responsible for managing, guiding and growing the skills of a team
Of the myriad of startups that strive to succeed within the ecommerce space, few have the pedigree, intellectual capacity and affability of the team I am working with.
Thanks to the confidence in my decision making and vision to strategically and tactically deliver impressive customer acquisition and retention, I help building and growing my company.
I know - how to be one - thanks to my strong e-commerce marketing background focused on acquisition and retention of customers.
Feel free to contact me,
Louise
1122 contactsWith over 7 million customer contracts, 1&1 Internet is the World’s largest web hosting provider and one of Europe’s leading Internet services providers, serving customer and business users.
Since April 2008: On Line Marketing Manager at 1and1 Internet Limited - U.K. : Search Engine Optimization, Link Building, Search Engine Management, Search Engine Advertising Management, Affiliate acquisition and management, Email Marketing Management, Interactive Marketing.
-Search Engine Optimization: involves fine tuning a website and carefully crafting an offsite link-building campaign to increase the visibility in organics search results.
-Search Engine Management: improving website’s visibility in search engine rankings through a combination of search engine optimisation and pay-per-click marketing (PPC).
-Search Engine Advertising Management: involves attaining search engine visibility through paid advertisements with search engines via pay-per-click marketing.
-Keywords Buying: Google Adwords, Yahoo Search Marketing, Microsoft AdCenter,Miva.
-Trusted Feeds & Paid Inclusion.
-Email Marketing Management.
-Interactive Marketing: creating and conducting online marketing campaigns, including promotions, advertising drives and marketing pushes.
-Affiliate acquisition: management of affiliate plateforms to drive and measure quality online traffic, leads and sales ( www.affili.net , http://fr.cj.com , www.tradedoubler.com , www.zanox.com ).
-Competitive Analysis.
-Organization & management of 1&1 Internet “E-Commerce Convention” stand (Paris).
