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Kra Esther BOKO

Roodepoort

En résumé

Summary of qualifications

- Complete Marketing Experience in a leading African company includes Business market analysis, Strategic Business Operational planning, product and market development, product and services launch ( ICT, Convergent product, Cloud, Value Added Services…) , Building Technical partnerships, Establishing sales channels and marketing communications.
- Large comprehension of functional organization into a company ( Marketing, Financial, Customer Care, Procurement…) and their interoperability
- Accomplished business development manager with more than 5 years of award-winning experience in Telecommunication and Digital industries. Excellent sales skills with natural potential to prospect, pursue leads, deliver presentations, negotiate and close deals.
- Proven ability to maximize sales in highly competitive markets ( Energy, Telecommunications, Medias).
- Technical Expertise in radio communications ( 2G/3G/ WIMAX/ Optical Fiber)
- Confortable with Project Team Management


Mes compétences :
Cartographie
Web Services
Cloud computing
Web 2.0
Middleware
SI
EAI
Saas
Marketing
Business Intelligence
Business planning
E-business

Entreprises

  • MTN Group - Products and Services Marketing Manager

    Roodepoort 2014 - 2016 Main Responsabilities:

    *Activities focused on Business Strategy: Strategic operational plan to 3 years as per MTN Group guidelines Market Survey, Analysis of brand position

    *Marketing Activities: Organization and planning of new products and services launch (ICT, Cloud Market Place, VAS Solutions, Mobile, Fixed, Internet Connectivity ...): Think Tank, Competitive landscape study, Product Conceptual Document, Product Description Document, Business Plan, Offering, Pricing, Customer Experience , Go To Market, Communication Plan ATL / BTL and Digital, Business Rules Management

    *Digital Marketing Activities: In collaboration with communication department, defining and deploying a digital strategy (website, Twitter, Facebook), Design Multi-canal Customer Experience

    *Business Operations: Training Vetting, BRM, Sales, Presales, Customer Care Team. Leading Conferences and Meetings with Ivory Coast CIO and Chief of Staff for Telecommunication Minister, Handle and manage a network of partners for our offering promotion

    *Management of people, prioritizing projects and setting several performance contracts to face expected income, project management, reporting to Board

  • Business & Decision - Key Account Manager

    Courbevoie 2013 - 2016 Main Responsabilities :

    * Building Technical and Commercial Proposition for tenders
    * Implementation of a marketing strategy to boost income on Key Account
    * Supporting customers in project implementation "Decision Management" (MDM, Governance of Enterprise Data, Data Warehouse, reporting solutions (sales, finance, payroll) through dashboards, predictive analysis for customer markets ...)
    * Dealing contracts for consultancy
    * Optimization of Industrialized Services Center. Management of 20 people in consultancy

    Revenue 2014: 3 MEuros (Customers: GDF SUEZ, EDF, SAINT GOBAIN, GROUPE BOLLORE);

  • GFI Informatique - Account Manager - Telecommunication, Media, Entertainment

    Saint-Ouen 2012 - 2013 Revenue 2012: 1,6 MEuros. Revenue 2013: 2,5 MEuros (Customers : SFR , LA FRANCAISE DES JEUX, PMU)

  • GROUPE ASTEK - Account Manager - Telecommunication, Media, Entertainment

    Boulogne-Billancourt 2009 - 2012 Revenue 2009: 500k € en 6 mois – Revenue 2010: 2 MEuros – Revenue 2011: 3,5 MEuros ( Clients : ORANGE BUSINESS SERVICES , DARTY TELECOM, LA FRANCAISE DES JEUX, PMU)

  • MICROWAVE VISION GROUP - SATIMO - International Support Engineer

    2007 - 2009 * Providing an international assistance to customers
    * Defining OTA (Over The Air ) measurements indicators based on the CTIA Guidelines
    * Managing and training Customer Care teams around the world in order to get them Customer Oriented
    * Giving warranties on software reliability and compliance with the latest releases of the new wireless technology working groups (3GPP,CTIA)
    * Accomplish some strategic travels in the world (cf. SAMSUNG in Korea, NOKIA in Finland)

  • CEA-LETI -  Radio Project Manager ( Wimax, LTE, 4G)

    GRENOBLE 2007 - 2007 *Development of access radio based on MIMO technology
    * Modelling radio blocks involved in the MIMO-OFDM radio transmission chains and the estimation of the performances (Capacity (bits/sec/Hz) & the BER (Bit Error Rates)) for the WiFi ,Wimax & 3GPP/LTE protocols

  • FRANCE TELECOM - Sales in Flagship – Fixed, Mobile et Internet products

    Paris 2005 - 2007

Formations

  • POLYTECH'MARSEILLE

    Marseille 2004 - 2007 Master of Science and Master MINELEC

    Master for Research ( 6 year Degree) in Microelectronics and Nanoelectronics Engineering
    Subjects: Sensors, High Performance Systems, Test of Integrated Circuit, June 2007

    Master of Science ( 5 year Degree) in Microelectronics and Telecommunications Engineering, June 2007

  • Ecole Supérieure De Technologie De Fès (Fès)

    Fès 2002 - 2004 Two-year university degree in technology ( DUT)

    Two-year university degree in technology, major Electricity, Network & Telecom
    "Ecole Supérieure de Technologie de Fès", Morocco, June 2004
    Subjects: Electronics, Physics, Automatism, Electricity, Developer in Java & C+, Network projects
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