Ismael Carrasco Fricker

Ismael Carrasco Fricker

Digital Project Manager, Web Consultant & UX/UI Designer (free-lance), ICF - Creative Business Ideas

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En poste chez ICF - Creative Business Ideas

Précédents : Nestlé Nespresso France, La Redoute, 5D Multimédia & Communication Web, AGEFI SA, PODPLAY Sàrl, AKET Producciones SL


Précédents : Lab4tech, SAWI, Universidad De Los Andes


    En résumé

    I'm a Digital Project Manager with a strong UX/UI background specialized in e-Commerce strategy, Customer Experience and Design for interactive projects. I enjoy contributing to elegantly solve user and business goals through a « Design Thinking » approach, designing stuff Functional (it's works), Usable (it's easy) and Pleasurable (it's fun). Over the past 12 years, I’ve been strengthening these skills making projects succeed for a large clients range, from startups and independent ventures to world-class companies (i.e: Nespresso, La Redoute). I consider myself as a customer advocate, capable of translating business goals into customer-friendly initiatives, and I believe in collaboration and the power of “us” to truly create more amazing value for clients, prospects, and organizations with a single focus in mind: identify the smallest solution with the biggest impact to improve customer experience across all channels. I'm quickly available for new jobs or roles! Here’s what, specifically, I can deliver: - As a Digital Project Manager I’ve worked on several projects focused on both business and consumer-facing on web and mobiles platforms in a wide range of activities: + Digital Strategy + Multi Platforms Content Strategy + Social Media Integration + Project definition & Business requirements + High-level functional scope, budget, timeline and milestones + Integration of applications on e-Commerce sites + Benchmarking & User Research + Conversion rate optimization: audit, guidance - As a UX/UI Designer I have an extensive experience about: + Wireframes & Prototyping + Web Design + Interaction Design (IxD) + Experience Flows + Definition of graphic and ergonomic orientation + Creating layouts and various collateral + User-scenarios and User-profiles + Usability Testing


Digital Project Manager, Web Consultant & UX/UI Designer (free-lance)

Chez ICF - Creative Business Ideas

De février 2004 à aujourd'hui
As a Digital Consultant I analyse client needs, elaborate the functional detailed analysis documentation and the digital strategy that will be designed for the Customer. As a UX/UI designer, I have expertise about ergonomic analysis, design of interfaces, optimise UX navigation, wireframes and ...
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UX/UI Designer & eCommerce Project Manager

Chez Nestlé Nespresso France

De mars 2014 à décembre 2015
"Supporting the eBusiness team with UX and Interaction recommendations in different projects'' - Management of IS/IT projects schedules/deadlines, budgets, quality, scope, risks, opportunities, etc. - Translate business requirements into technical specifications, ensuring cross ...
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Lab4tech, Lausanne

Certification Professional Scrum Master I, Lab4tech

De janvier 2014 à février 2014
Certification PSM I / Fundamental knowledge of the practices and values of Scrum: roles, events, artefacts and the rules of the framework.

Web Project Manager & CRM

Chez La Redoute

De 2011 à 2014
"E-Commerce Holding specialized in international online fashion & home furnishing distribution'' - Responsible for defining project scopes, business requirements and developing functional specifications in order to improve the User Experience on web and mobile. - Projects coordination to ...
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SAWI, Lausanne

Certificate of Training - Web Project Manager, SAWI

De mars 2010 à mai 2011
Certificate of Training / Project Management, Social Skills, Operational Management, EBusiness, ICT, New technologies & Economy, Lean UX methodology (User Centered Design).

Project Coordinator – Webdesigner

Chez 5D Multimédia & Communication Web

De 2010 à 2011
"Temporary employment programme specialised in the fields of IT - Ville de Lausanne'' - Coordinate the development for an E-learning platform. - Managing business needs impacting IT, setting up training for internals team and performing UX activities. - Operational project management: lead ...
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Art Director & Graphic Designer


De 2008 à 2010
“The Swiss daily leader about the local economic and financial news” - Art direction, Graphic design and strategic conception of 2 business and financial magazines (1NDICE & L’Agefi Mag). - Get a full briefing, gathering the expectations and target audience. - Rethink the publications around the ...
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Founder, Creative Director, Project Manager


De 2005 à 2008
“Startup focused on video-marketing, multimedia content production & WebTv platforms for business” (Clients: Chanel / Edipresse / Ringier / Kudelski / - Video marketing production: audio-visual and web content for niche audiences to run across a number of digital platforms (online ...
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Graphic Designer & Video Editor

Chez AKET Producciones SL

De 2001 à 2004
"Audio-visual production company focused on TV shows and documentaries'' * Graphic design : advertising, brochures, corporate design, marketing support, editorial design. * Video edition, visual journalism, scenography and production support. * Managing photo shooting with the ...
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Universidad De Los Andes, Mérida

Degree in Graphic Design, Universidad de Los Andes

De 1995 à 2000
Skills applicable: Art Direction, Design Research, Advertising, Digital Media, Illustration, Illustration, Photography, Web Design, Prototyping.


  • Ability to manage political situations
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Photoshop
  • Agile UX
  • Audit
  • Benchmarking
  • Voir toutes les compétences (66)

Langues parlées

  • français
  • anglais