Emilie ROUER

En résumé

Entreprises

• NESTLE PURINA EMENA - MDO - Shopper Marketing Manager

  2016 - maintenant Key Responsibilities:
  * Develop Shopper Marketing Strategies and toolkits across 3 pillars: category, brands and channels
  * Partnering with 7 brands and 3 channels of distribution (grocery, specialist and online)
  * Responsible for cross-functional ways of working
  * Lead of EMENA Shopper Marketing Community Outcome:
  * Contributed to develop and promote Shopper Marketing vision for the business
  * Developed Grocery channel petfood category Shopper communication guidelines and execution
  * Developed new Shopper strategy & visual identity for flagship brands of the portfolio: ProPlan Dog, Felix, Beyond
  * Established effective cross-functional ways of working and KPIs
  * Increased In-Market Shopper assets implementation rate up to 70%

• NESTLE PURINA EMENA - Senior Brand Manager FELIX

  2014 - 2016 Key Responsibilities:
  * Develop European Cluster Brand Plans and Communication Toolkits
  * Responsible for product portfolio including innovation within cluster
  * Lead Digital Strategy and activations
  * Guidance and support to local market brand managers (Cluster: Russia, Italy, Iberia, Central Europe) Outcome:
  * Increased Cluster Value Market Share(%) of +260bpts (exceeded objective)
  * Led innovation projects from concept to launch with value 3Y NNS of 45 Mio CHF
  * Developed Facebook Strategy - Editorial principles & guidelines; Launched 9 Felix Facebook pages
  * Developed 360° Communication Toolkits including 4 digital videos for Felix YouTube channel

• NESTLE PURINA EMENA - Brand Manager FRISKIES

  2011 - 2013 Key Responsibilities:
  * Brand Repositioning: Strategy, Packaging, Communication
  * Product portfolio management & performance monitoring
  * Budget Management
  Outcome:
  * Redefined wet lines portfolio & assortment recommendation across European markets leading to SKU optimization
  * Initiated wet lines cost reduction project in collaboration with technical teams (-15% cost reduction target)
  * Developed new packaging design
  * Created new Friskies Website, videos & Apps

• NESTLE PURINA - Junior Brand Manager FIDO®

  2010 - 2011 Key Responsibilities:
  * Development and execution of FIDO® brand plan for the French market in coordination with the Brand Manager
  * Tracking brand and competition performances (Nielsen + Bristol panels), market trends, promo and media activities
  * Control of marketing mix execution including distribution objectives, pricing strategy, sales forecast, promotional activities, and packaging redesign Outcome:
  * Led development and execution of 360° promo activities
  * Elaborated pitches and presentations both for sales and internal usage
  * Worked on two packaging redesigns: Croq'Mix® and Fido® Snacks
  * Performed brand and competition analyses that led to recommendations of marketing mix

• Gkv Communications - Account Executive Assistant

  2009 - 2009 Key Responsibilities:
  • Assisting the Advertising Account Executive in clients projects
  • Supporting the Interactive team in the development of websites and online banners
  
  Key Achievements:
  • Created tools to support client work: creative briefs, media planning, advertising leaflets
  • Participated in Lance® and Cape Cod® brand repositioning: target brainstorming, communication strategy, TV/Press Ads
  • Contributed to brand awareness development project Martek life'sDHA®
  • Followed up the development of life'sDHA public brand: media kits, web banners
  • Assisted in the implementation of consumer interactive tools: DHA Omega3 Quiz and Calculator on www.lifesdha.com

• HENKEL FRANCE - Junior Trade Marketing Executive

  2007 - 2007 Key Responsibilities:
  * Supporting BtoB and BtoC sales teams for the stationary business in their daily activities
  * Tracking sales performance and sales incentive scorecards
  * Analyzing quantitative and qualitative results for each retailer Outcome:
  * Provided marketing tools to assist the sales force (sales pitches, leaflets presentations)
  * Coordinated sales objectives (incentives, bonuses)
  * Executed BtoB and BtoC promotional operations for Pritt® and Superglue® (product presentations, in-store displays)
  * Implemented in-store events with external agencies (product briefs, list of specifications, branded items)
  * Developed monitoring tools to track performance

Formations

• Audencia Business School

  Nantes 2005 - 2009 Masters Degree
  
  AUDENCIA, Master's Degree in Management - Specialization in Marketing Brand Management
  Member of Student Bureau - Participation in the Global Responsibility Trophy: Local urban area contest for the best environmentally friendly company, team work with an engineer to support ONET company application: result: 4th prize

Réseau

• Alix CURNIER (DE BEAUGRENIER)

• Anais SAINT-FAUST

• Anne-Laure COQUILLAT

• Chrystelle BOUTILLIER

• Daylene ANNONAY

• Guillaume, JANNIC, PMP®

• Manuel TANGUY

• Maxime MESOT

• Virginie DELPUECH