Carole Da Silva
Associate // Marketing and Communication leader, World Wild Men Cosmetics
360° communication, digital marketing, luxury and premium brands
Specialties :
Prospective / Strategic thinking / E-Marketing / Premium brand e-management / Brand content / Conceptualization, integration and execution / Copywriting / Entrepreneurial
WWM is an organic and ethical skincare range for [WILD] Men
My goals : define the global WWM marketing and communication plan + copyrighting
2006 - 2010Define and implement digital strategies for several brands.
(Brands: Christian Dior Couture, Christian Dior Parfum, Balenciaga, Bottega Veneta, Kenzo, Dino et Lucia, Intel, SFR, Marionnaud, Oasis, Demak’up, Gaz de France, Butagaz, ING Direct, Nestlé Waters, Orange, …)
2004 - 2006Link brands to news territories, trends and publics (Accounts: L’Oréal Luxe – Cacharel, , Lancôme, Armani, Helena Rubinstein, Biotherm, La Roche Posay – Darphin, Guy Laroche, Konami, SONY, CS Dermatologie , Waskoll, Meyers, Ubisoft …)
2002 - 2004Project Management and coordination of offline (Carita, Decléor, Lierac, Klorane, Galenic, Furterer, L’Oréal Luxe – Lancôme and Biotherm – Kinder, Nutella, Danone, Lu, Mir, Scharzkopf, Henkel, Pataugas, …)
2001 - 2002Status and project plan management, timelines, meeting reports, daily administration, financials on project level. (MPF, Mc Donald’s, local authorities, …)