ALAIN PEZZONI
HEAD OF SALES, E-BUSINESS & CUSTOMER CARE, AIR FRANCE - KLM
Après une formation Bac +5 (Audencia) puis une dizaine d'années en marketing dont 5 en tant que directeur marketing, je suis actuellement directeur des ventes, E-commerce et relations clients d'AIR FRANCE KLM pour 5 pays (canaux directs : sites Internet / agences / call centers). Depuis 2009 je donne également des cours d'e-commerce dans le cadre d'une formation professionnelle en Suisse (SAWI).
Passionné d'e-commerce et d'Internet en général, je suis particulièrement intéressé par la compréhension des comportements d'achat online et des leviers qui les influencent. Sur un plan plus large c'est l'esprit d'entreprendre, les relations inter-personnelles et l'accompagnement d'équipes de ventes qui me font courir !
138 contactsIn charge of teaching e-commerce for the Swiss federal diploma "Web Project Manager". 15-20 students. Jury duty of WPM diploma since 2011.
SAWI courses prepare adults with professional experience to several Swiss federal diploma in marketing/communication. Get more insight about the WPM federal diploma on http://www.sawi.com/fr/Brochure/Brochure_Web_Pr...
In charge of Direct Sales & Customer Care for Air France and KLM in Switzerland, Austria, Slovenia, Croatia, Serbia.
Direct Sales cover e-commerce (8 websites), call centers (2), airport/city ticket offices (11).
Also Innovation Manager (transverse function) for the different business areas such as commercial, finance, HR, operations, etc. In charge of inspiring people, collecting ideas, rewarding and set up new projects.
Turnover : 57 M€. Staff : 47.
Specialties :
Direct sales, e-commerce, digital marketing, call centers, shop management, field marketing, business innovation, brand loyalty building, partnerships with loyalty programs, datamining, direct marketing, CRM, advertising, PR
Skills :
People management (47 staff, 10 direct reports), sales targets achievement (57 M€).
2002 - 2007Marketing Manager for Switzerland and Central Europe (10 countries) in charge of advertising, direct marketing, loyalty programs, internet sales and promotion, corporate accounts prospection, branding, incentive programs for distributors, parternships, PR, call center management in B2T environement.
Specialties:
Field marketing, brand loyalty building, partnerships with loyalty programs, datamining, direct marketing, e-marketing, e-commerce, CRM, advertising, PR.
Skills : people management (8 persons), budget controlling (1.5 MEUR), project management, SAP usage,languages FR/EN/SP and basic DE/IT.
1997 - 2002Follow up of the Commercial Action Plan and budget, implementation of advertising campaigns in cooperation with agencies (media-planning, creative briefings), implementation of below-the-line campaigns (direct mails), setting up of a new incentive program for travel agencies (definition of needs in term of organization, computer skills, human skills, suppliers), Swiss partnership agreements implementation with Nestlé and Renault, sponsoring (golf and polo tournaments).