Antoine Dutheil de la Rochère

Since June 2007, I am in charge of the new JTI business in Portugal made of the merger of both previous gallher and JTI businesses in Portugal.

The company is now the strong nº2 player in Portugal and the challenge is huge given the size of the leader on the market.

Since January 2007, I have taken the full accountability for our Portuguese business on top of previous responsibilities.

Main tasks :
- Have the full team running (19 employees)
- Manage relation with importer / distributor
- Achieve top & bottom line targets through ad hoc actions
Sector: Tobacco

After the takeover of CITA by Gallaher early 2006, I was sent ot Madrid to restructure the whole Other Tobacco Products in Spain (OTP = cigars & Hand Rolling Tobacco) to turn it from a -4Mio€ EBIT to a profitable business in 3 years time.
Thanks to huge efforts, this was done in Year 1 using the following tools :
- dedicated sales & marketing team (25 persons)
- portfolio rationalization (from 170 reference to 70)
- Prices increases
- Cost cutting
- Marketing focus

I joined the Other Tobacco Products (OTP = cigars & Hand Rolling Tobacco) team of Gallaher right at the beginning of the division when it was decided that Gallaher should double its OTP sales by 2010 through organic & external growth.
I initiated different projects :
- Hamlet brand extension in order to meet Continental Europe consumers requirements
- Cigar launches in various countries in order to extend Hamlet footprint : Spain, Italy, Austria, Russia, Hungary, Czech, Benelux, Sweden
- Hand Rolling Tobacco launches in various countries : Spain, Portugal, Austria
- Marketing tools development

Following Seita & Tabacalera merger I was in charge of the integration of both cigarettes businesses in various Southern Europe markets : Canary Islands, Greece & Portugal.
Based in the Canary Islands my main task was to restructure the business in the islands in order to make it a cash generative market in order to develop businesses in other markets.
Canary Islands EBIT was X 3 to 5Mio€ in 2002 allowing to fuel the volume growth in Greece (+50%) and Portugal launches.
To to so I was leading a sales marketing team in the Canary Islands of 30 persons, a market manager in Greece and a market manager in Portugal.

Before Altadis creation I was in charge of Seita business in Spain through a JV Seita had at the time with Reemstsma.

My main task was to make sure the Seita interests in the JV were protected and reach both top line and bottom line targets with the help of the sales & marketing team of the JV I was co sharing.

Despite a tough environment results were break even for the first time in Spain for Seita

During 3 years, based in Athens I was in charge of defending the company interests in the company working very closely with the local distributor PAPASTRATOS.

Building sales & Marketing plans together with the distributor, marketing & advertising agencies and making sure these plans were achieved was my daily task. In 3 years time top line was X 3 and after 3 years the business started to be cash generative.
Sector: Tobacco

In charge of the Gauloises Brand development in Central & Eastern Europe.

Actions achieved :
- Night activities design
- Specific advertising campaign design
- New launches preparation