Raja Mahendran

Responsibilities:
I help companies in the Life Sciences (Animal Health, Pharma, Biotech, Crop Protection and Pest Management), Chemical and IT companies to maximize their sales and margins. I do this by helping to develop and implement creative and innovative turnaround and growth strategies. This results in powerful branding, strong strategic positioning with a distinctive competitive advantage, accelerated market development and rapid global expansion. I help companies find international markets, business partners, carry out competitor and market analysis, provide result oriented marketing and sales training and dynamic executive coaching

Recent achievements:
•Merger and Acquisition strategic analysis for the world's largest Environmental Science company
•International market analysis and launch plans for introducing a herbal animal health product for a company in South Africa
•Business Development for an IT company from India to enter European markets in software development and insourcing and outsourcing
•International distribution for two leading companies in the USA specialized in termite detection technology to enter strategic markets in Australia, Southern Europe, South East Asia.

Responsible for global category: Farm Hygiene/Disease Vector Control, including Pest Control Products, Fly Control products , Rodenticides and Disinfectants

• Maximized growth and profitability of category
• Defined 5-year global category strategy to meet targets: Turnover and Integrated Gross Margin
• Developed global positioning and promoted strategic brands, with marketing platforms, A&P materials
• In Licensed third party products to offer a complete range
• Fast tracked registration of two global brands
• Managed the portfolio to simplify and ensure maximum cash generation from the product range
• Forecasted to optimize inventories, cost of goods and global budget preparations.
• Identified new technology and market opportunities, prioritized and supervised strategic projects
• Defined pricing corridor strategies to maximize asset values and peak sales
• Implemented hands on global strategies in North America, Europe and Asia Pacific

Responsible for global portfolios: Termite Control, Material Preservation, Pest Control Products, Fly Control, Rodent Control, Grain Protection

Achievements:
• Accelerated growth, developed and implemented global strategies for portfolio
• Increased profitability by exit strategies for two low margin product portfolios (fumigants and material preservatives, resulted in the company focusing on more profitable portfolios
• Fast tracked launch of global brands
• Organized regional strategy platforms in South East Asia, Japan and Australia for country heads
• Excited the key countries and created enthusiasm and interest for new high margin products
• Increased the portfolio’s integrated gross margin

Responsible for Professional Pest Control Products, Termiticides, Farm Hygiene

Achievements:
Transformed the Business Unit Environmental Health (negative to highly profitable unit)
• Developed and implemented a turn around strategy,
• Increased the market share of the BU moving to no: 1 position from no: 3
• Promoted the range with a high impact through television, merchandising, celebrities, internet
• Launched profitable and innovative products
• Initiated and launched customer loyalty programs
• Simplified and streamlined the product range by phasing out low margin SKUs
• Sourced third party products to offer a complete customer solution
• Managed and developed a successful team of 8 (sales key account managers/R&D/Marketing)
• Developed marketing trainees to management
• Initiated and developed the first internet home page for Bayer Animal health in Australia