Quentin Turf
Web & Community Manager, Rezonance
Web marketer, project manager and web tracking analyst in a wide variety of business and cultural application (International B2B multi channel computer supply, B2B bed linen web retail, C2C information treatment, international B2C multi channel apparel retail and international B2C web photo development), I'm particulary interested in new technologies, global web survey, web social networks and new customer-centric communication concepts in general.
Keen of internet media, dynamic and proactive partner, within team spirit, challenge and interpersonal skills, I'm looking for a new position in web marketing.
46 contactsColorplaza Ltd is an independent company based in Vevey, Switzerland, active in the fields of digital imaging and multimedia Internet application development.
The company was founded in Dec. 1999 and has rapidly expanded to become a European leader in the segment of online digital photo finishing.
Since more than 6 months, I'm holding the position of "web marketing & e-business project coordinator" for our two international brands : Fastlab and Colourmailer.
Main objective:
International’s Colormailer and Fastlab web sites (12 countries) web marketing actions coordination
Current Projects and Missions:
Online Marketing (Customers acquisition, commercial support and visibility):
• Google AdWords, Yahoo SM and MSN Ad Center campaigns creation
• Listings and campaigns on Price-comparison sites
• Online marketing spending management and reports
• Performance monitoring
Trigger Marketing (Customers behaviour targeting and qualified database):
• New customer segmentation criteria definition
• Scenario’s definition and emailing design creation
• Communication set up management between internal’s and provider’s (emailvision) databases
• Performance monitoring
Projects and Missions in progress:
Social Network Platforms (buzz marketing and press / customer relation):
• Colorplaza’s profile set up on major social network platforms
• Editorial and graphical profile creation
• Continuous content feeds (press releases, customer services, tips and tricks, forums and chats about photography)
Other responsabilities:
• Built a translations coordination workflow for the commercial actions
• Active participation to the definition of the e-Marketing plan and strategy
2006 - 2007Leader in e-commerce and distance selling in France in fashion and apparel retail domain, La Redoute is part of the Redcats group also included in the PPR group.
Based in Northern France, La Redoute has many structures through europe and international.
In the International department, I held the position of "International web coordinator"
Main objective:
International’s web sites (Switzerland, Austria, Belgium, Spain, Portugal) commercial and marketing actions coordination
Missions:
Project management:
• International process creation due to the new web sale platform implementation (Millena)
• Planning and budget management
• Coordination and functional management with the product managers, artistic director and IT team
Web Marketing :
• Commercial plan creation
• Commercial and marketing actions (web site and newsletter) creation
• International competitors survey
• Cultural and marketing international gap discovering and respect
• Brand value optimization
Tracking and web analysis:
• Tracking tool implementation (Omniture Site Catalyst): analysis and configuration
• Dashboard implementation, reporting, tracking actions, traffic and turnover analysis