Lydia Maurer

Organisation and management of trade shows and internal / external events for CareFusion International. Depending on market forecasts, possible products launch, I define a shortlist of the most valuable trade shows that CareFusion needs to be seen at - from one year to the next. Allocation of a budget per show. Liaise with Marketing/ Products managers/ directors to define the products and messaging we want to push. With the help of the an external agency, I design each booth to accomodate and showcase our products best whilst keeping to the tight budgets allocated. Information/ briefing packs to all sales reps before each event and report writing after each events. I coordinate all the CareFusion staff, delivery and installation of the products, oversee the booth building and deal with any onsite problems. I overlook the dismantling of the stands after each trade show, packing and shipping of all the products back to their respective countries.