Emilie Rouer

Key Responsibilities:
• Development and execution of FIDO® brand plan for the French market in coordination with the Brand Manager
• Tracking brand and competition performances (Nielsen + Bristol panels), market trends, promotional and media activities
• Control of marketing mix execution including distribution objectives, pricing strategy, sales forecast, promotional activities, and packaging redesign

Key Achievements:
• Led development and execution of in-/out-store and web promotional activities (creative agency: Euro RSCG 360°)
• Organized and launched an intensive sales support plan for Bien-Être®
• Elaborated pitches and presentations both for internal and client use
• Worked on two packaging redesigns: Croq’Mix® and Fido® Snacks
• Managed new website development www.purina-fido.fr
• Performed brand and competition analyses that led to recommendations of marketing mix
• Managed the 2010/2011 PFME Fido® Budget of 1,700,000€

Key Responsibilities:
• Assisting the Advertising Account Executive in clients projects
• Supporting the Interactive team in the development of websites and online banners

Key Achievements:
• Created tools to support client work: creative briefs, media planning, advertising leaflets
• Participated in Lance® and Cape Cod® brand repositioning: target brainstorming, communication strategy, TV/Press Ads
• Contributed to brand awareness development project Martek life'sDHA®
• Followed up the development of life'sDHA public brand: media kits, web banners
• Assisted in the implementation of consumer interactive tools: DHA Omega3 Quiz and Calculator on www.lifesdha.com

Key Responsibilities:
• Supporting BtoB and BtoC sales teams for the stationary business in their daily activities
• Tracking sales performance and sales incentive scorecards
• Analyzing quantitative and qualitative results for each retailer

Key Achievements:
• Provided marketing tools to assist the sales force (sales pitches, leaflets presentations)
• Coordinated sales objectives (incentives, bonuses)
• Executed BtoB and BtoC promotional operations for Pritt® et Superglue® (product presentations, in-store displays)
• Implemented in-store events with external agencies (product briefs, list of specifications, branded items)
• Developed monitoring tools to track performance
• Analyzed sales results that followed (both quantitative and qualitative)

• Performed market research (web search, regulation watch, SWOT analysis), Updated database (Access)
• Wrote Mergers and Acquisitions selling Memorandum (company-for-sale presentation book)

• Acted as a sales representative (accommodation and transportation booking)
• Monitored customer satisfaction (follow-up, problem reporting); created in-store displays