Aurore Thibaudeau-Douissard
Product Marketing Manager Endodontics, Dentsply Maillefer
Professional skills:
-Market development
Development of international markets
Acquisition,exploration of new customer s loyalty
Improvement of business relationship with strategic partners
Optimization of distribution network
Research of strategic opportunities of growth
-Sales and marketing strategy
Development and implémentation of sales and marketing stratégies
Design and implémentation of sales and marketing tools
Management,development and optimisation of the product Life cycle
New product development follow and implémentation
-Product and project management
Conduct complex projects in close collaboration with varions sectors of business
Management product development portfolio
Defining Market trends and product developments and improvements
Personnal skills:
-action orientes,involved,motivated by ambitious goals
-strong listening and analytical skills
-strong ability to adapt to professional and cultural environment
-ability to manage and motivante team
577 contactsIn charge of development and strategy of 3 dermatological ranges: sun tanning range, moisturizing range and hair care range.
-Following and optimization of our present portfolio
-Working along side the laboratory, subcontractors and packaging department on product development
-Collecting and analyzing market data (IMS, market research results, daily business data)
-Managing the annual product positioning & strategy ( three year marketing plan)
-Developing and implementing annual brand plan activities in line with the budget and dead lines
-Setting up market research
-Participating in strengthening and improving brand image, working with key opinion leaders in congresses
-Responsible for project management, from agency briefing to ROI evaluation
-Interacting with regulatory affairs and production
-Managing a Junior Product Manager
-Partipation in a trend tour in London and perfume training in Grasse (France 2010)
-Managing 10 sales representatives and dieticians specialised in enteral nutrition and diabetes
-Managing Hospital staff
2006 - 2007-Setting up customer initiatives (promotional tools, international and national meetings, public relations, internal communication, providing support to patient organizations, KOL management, etc) for SERETIDE.
-Responsible for project management, from agency briefing to ROI evaluation.
-Developing tools for sales representatives (GM, specialists…).
-Adapting a product campaign for internal communication
-Working with a medical team to organise a symposium
- Ensuring, in collaboration with the national sales manager, sales force training
- Developing a range of dietary supplements (Doriance Autobronzant)
- Working with marketing department: marketing mix