Arnaud Brulé
Responsable du Marketing, transports publics fribourgeois
Expertise in Relationship Marketing, Customer-centric Strategy, Loyalty, Value-based Marketing.
26 contacts2006 - 2008- Marketing Communication
- Market and Prospect Research
- e-Marketing, SEO
- CRM data definition
- Business Development
1999 - 2006- Responsible for Customer Loyalty P&L
- Defining Relationship Marketing Strategy
- Defning CRM data and processes, Analytical CRM
- Defining Segmentations
- Moving toward Customer-centric management
- Building Customer Retention and Loyalty roadmaps
- Setting up Value-based Marketing
- Executing action plans
- Defing and Managing Projects, Programs, Campaigns and Segments
- Defining and managing customer lifecycles
- Building and managing a team with a segmented and MBO approach
- Planning budget and targets
- Monitoring, analysing and optimising activities