Alexandre Van den Brande

For a decade TradingScreen has provided solutions to the fragmented marketplace, delivering a trading and execution management infrastructure and a global network enabling both Buy Side institutions and Sell Side firms to connect to each other, yielding improved market access, reduced connectivity costs, increased trading efficiency and fully automated workflow.

Marketing of Fidelity SICAV and Hedge Fund's range to wholesale Asset Managers and Private Banks.
Developped strategy to retain and expand current assets.
Set-up accounts plannings.
Managed sale process for the Geneva clients' base.
succeeded YTD net inflow in challenging market conditions.

Worked in team for a targeted list of accounts of CHF 10M turnover.
Covered customers based in Liechtenstein and Eastern Switzerland.
Managed complex sales process and negotiation involving a large spectrum of the Reuters products.
Responsibility for expanding turnover, and protecting market shares.
Coordinated the team to meet the campaign targets.

Engaged new businesses of all sizes, maintaining customers relationships and developing revenue with existing customers.
Managed key accounts in Paris and the French-speaking part of Switzerland.
Coordinated project with product managers, developers and beta-tester end-users for the creation of new functions of fund analysis in the Bloomberg Terminal.
Sustained events such as Fund and Hedge Funds focus days in Geneva.
Managed sales process of specialised products, e.g. STP solutions, Portfolio Order Management System, licensing products.
Key achievement: Bloomberg was accepted as the default market data system at the number one French Asset Management firm.
Sold Bloomberg Professional services to front-end users, heads of desks, corporates and market data contacts.
Supervised the support person who provides training to the Bloomberg Professional users.

Targeted and developed B2B portfolio to medium size companies
Sale of telecommunication traffic, instruments, fax machines and group mobile phone deals.