Alexandre Mulhauser - Guizzetti

• Sales Development / increase of the company turn over in Middle East and Africa ( 19 countries )
• Research of new distributors on the ME-A region (+ 7 since 10/2010)
• Open new markets in the ME-A region (+ 2 since 10/2010)
• Marketing, Sales and Technical Training of new distributors.
• Sales Management and monitoring, forecast and communication strategy.
• Competitive intelligence.
• Key opinion leader’s relationship management.
• New products and range development through market and customers feed back

2011 results:

-Increase of turnover in already open countries: +98%
-Total increase of the turnover: +51%

• Definition of actions to optimize market share
• Sales team Management, forecasts and sales monitoring
• Innovative products development
• Negotiations of OEM (Original Equipment Manufacturer) partnership

• Management of specific export markets and definition of actions to optimize market share
• Validation process with International Healthcare Administrations
• Negotiations of National and International tenders
• Negotiations of OEM (Original Equipment Manufacturer) partnership
• Management of new products registration in key countries
• Location of distributors and distribution contracts.
• Set up of sales targets and associated marketing plans (China, Japan, Vietnam, United Kingdom, Italy ...)
• Coordination of dedicated specific local actions to support distributors
• Creation of corporate presentations /commercial documentations/ training process
• Records & Press releases to support promotion of product range
• Responsible for standardizing the current process and then driving it forward to evolve with the company.

• Identify new markets and business opportunities
• Marketing strategies and actions coordination to influence markets
• Develop Sales within agreed account portfolios
• Follow-up of marketing processes for new technologies
• Data-processing tools for the sales reporting to shareholders
• Business Intelligence and legal research

• Marketing study and segmentation / SWOT analysis
• Definition of price policy
• Creation of the commercial documentation
• Participate to launch high-tech biomedical products
• Support of marketing activities, including trade/ scientific shows, mailings...
• Shareholders reporting
• Training & support of salesmen on site

• (Start Up) Communication and sales for the Swiss market of high tech products